A three part strategy is proposed as a way to put fish and wildlife into the forefront of resource management. First, define the conservation ethic as being composed of two parts: a commitment to the continued biological existence of all species, and a recognition that above and beyond that commitment, fish and wildlife resources have economic values to society. The commitment to continued biological existence of all species and communities provides a land ethic foundation for responsible resource stewardship. Least cost and economic efficiency, should be used respective1y for decisions that implement the biological existence and resource value parts of the conservation ethic. Second, identify the true economic values of fish and wildlife resources and capture as much of them as possible as a revenue benefit for the land manager. Beyond diversity and viable population standards which ensure biological existence and the land ethic, let market forces shape the mix of benefits to be produced. Third, recognize that we are in part a business that provides fish and wildlife recreation goods and services. Market our product champions, build program excellence around them, and employ rigorous, objective-driven planning to actively meet clearly defined goals.
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